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What Is The Difference Between Vision And Mission Statements? (Latest 2022)

Organizations and firms around the world ensure to have the mission vs. vision statement to have the appropriate direction for their all business decisions. Mission vs. vision statements is very significant foundational aspects of any company. There is no need for companies to have both but most companies do have them. The mission and vision statement have dissimilar objectives and they are not interchangeable. With loads of evolvement in societal and economic at this moment, it is good for the organization to reconsider its mission vs. vision statement with time.

Make sure to have the relevant mission vs. vision statement if the companies plan to have it. It is very common to write both of these statements together by the big names, most the experts believe that the mission statement is the part of vision statement and performance. Companies that align their mission vs. vision statement with their strategic plan to perform better than others in overall business decisions, according to the study conducted by Bain And Company.

Why the Vision and Mission Statements are vital

The vision and mission statements are a crucial part of the infrastructure of the company. It provides a clear objective and direction to all the employees working in the company. The mission statement offers the direction while keeping in mind the company goals and the vision should light away how the company can get there.

The mission vs. vision statement both gives a sense of cohesiveness and offers the framework for expectations to the workers. After developing the relevant mission and vision statement of the company, then it becomes a part of the culture…

Vision and Mission Statements Difference

A company’s mission statement explains the overall objective of the organization. It makes an image of what the organization currently is and is willing to be in the later times to almost one to 5 years. In contrast, the vision statement reflects the hopes of an organization that is far longer lasting and looks after the achievement of the mission.

The mission statement provides information regarding what you do, who you do, and the advantages that it offers. It is usually a short statement than the other, something that can be recited by all employees and proud to carry such as on T-shirt.

The vision statement provides the inspiration and guidance for the future; it’s a forward-thinking statement that should be met in the time frame of 5 to 10 years.

There are numerous existing examples out there from the present companies:

Here are a few Vision and Mission Statement Examples:

1.    Carter’s Inc.

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Mission Statement. We believe that childhood is a celebration, and the colorful prints and cute characters we design are inspired by the joy and love children bring into our lives. We celebrate childhood by supporting babies, children, and families with thoughtful designs, quality materials and construction, and convenient shopping options. You can count on Carter’s to take care of the little details so that you are free to focus on what matters: celebrating your little one – and the hugs, cuddles, giggles and babbles that light up our lives.

Vision Statement. Our vision statement encompasses our values and beliefs. We strive to perform our business in a manner that reflects this vision: “At Carter’s, we embrace creative leadership, innovative teamwork, and a winning spirit to be the best for the benefit of our customers, our consumers, our employees, and our shareholders.”

Carter’s Inc. also shares its corporate values publicly:

  • Values
  • Exceed expectations
  • Invest in people
  • Succeed together
  • Inspire innovation
  • Act with integrity

2.    Toyota Motor Sales U.S.A. Inc. 

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Mission Statement. “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.”

Vision Statement. “To be the most successful and respected car company in America.”

3.    NAMI (National Alliance on Mental Illness)

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Mission Statement. “NAMI provides advocacy, education, support, and public awareness so that all individuals and families affected by mental illness can build better lives. To meet that goal, NAMI is building a movement. We seek to broaden public awareness and inclusion in every part of our alliance. We seek to increase our visibility and impact; strengthen our voice as a unified organization of lived experiences and maximize our outreach to and engagement with all communities.”

Vision Statement. “NAMI provides advocacy, education, support, and public awareness so that all individuals and families affected by mental illness can build better lives. To meet that goal, NAMI is building a movement. We seek to broaden public awareness and inclusion in every part of our alliance. We seek to increase our visibility and impact; strengthen our voice as a unified organization of lived experiences and maximize our outreach to and engagement with all communities.”

4.    Google LLC

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Mission Statement. “To organize the world’s information and make it universally accessible and useful.”

Vision Statement. “To provide access to the world’s information in one click.”

5.    Dollar Tree Inc.

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Dollar Tree takes a modern approach to its mission and vision.  They have a mission statement and a different description for their corporate values, with no vision statement.

Mission Statement. “Dollar Tree, Inc. is a customer-oriented, value-driven variety store operating at a one-dollar price point. We will operate profitably, empower our associates to share in its opportunities, rewards, and successes; and deal with others in an honest and considerate way. The company’s mission will be consistent with measured and profitable growth.”

Read related: Operational Business Processes? What Is It And Identify Its Types

Corporate Values

Attitude — Responsibility, Integrity, Courtesy

Attitude is everything, and often contagious, which is why we strive to keep a positive attitude in every situation. Whether we are serving customers or working with fellow associates, we are courteous, act responsibly and carry ourselves with integrity.

Judgment — Do the Right Thing for the Right Reason

What is best for our customers and what is best for our company and associates are guiding principles in every business decision we make.

Commitment — Honor, and Respect for Self & Company

From customers to coworkers, Dollar Tree associates treat everyone with whom they interact with the dignity and respect that they deserve.

Difference Between Vision And Mission In The Perspective Of Strategic Management

A company’s vision and mission statement should be reflected in every action of the company they do. The non-conventional approach to strategic management planning has chances to make mistakes, for that OSL is there to facilitate. We have a team of business experts who can construct the relevant mission and vision statement that is an important part of the company’s portfolio. Changes should be made in both statements to stay updated with the company. We keep your all data in the secured cloud-based storage, that can be used while making major changes in the company strategies like updating the vision and mission statement.

Objectual systems limited are the Modernized Management Consultancy Company in Pakistan. We help business leaders to solve industry-defining challenges in all dimensions. OSL is the champion management consultancy in Pakistan to make your business flourish with the best strategies. Our exceptional approach ensures 100% sustained and long-lasting results.

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